Why Hundreds Of Asian Students Are Flocking To This Boutique Online University

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The market of online education is heavily influenced by large scale massive open online course (MOOC) players like Coursera, which directs 22 million learners, and edX, which leads 9.3 million in the pursuit of education. But boutique education providers are emerging, tailoring their online education to fill niches and address individualized needs.

And not unlike the confrontations between small stores and large big box retailers, these new online education platforms need to compete on cost and relevancy while carving out a way to differentiate themselves in the growing marketplace.

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