Every week Colgate delivers thousands of cardboard boxes to rural areas of Myanmar, formerly Burma. By printing posters on the inside of the large cardboard boxes housing their familiar red toothpaste, Colgate identified an opportunity to distribute educational resources to impoverished communities. Y&R Hong Kong, Kuala Lumpur and Yangon collaborated to design a series of informative posters in traditional Burmese illustration styles. The posters are supported with interactive lesson plans, to teach better oral care habits to the next generation of Burmese families.
Agency Red Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar
Shen Guan Tan / Red Fuse Communications / Chairman/Regional Chief Creative Officer
Patrick Daly / Red Fuse Communications / Regional Retail Creative Director
Gigi Lee / Y&R Malaysia / Executive Creative Director
Khin Myat Thu / Y&R Myanmar / General Manager
Joshua Tay / Y&R Malaysia / Creative Director / Art Director / Illustrator
Kenny Mar / Red Fuse Communications Regional / Copy Writer
Law Kok Yew / Y&R Malaysia / Art Director / Illustrator
Wong Jing Wen / Y&R Malaysia / Illustrator
Evone Cheng / Y&R Malaysia / Illustrator
Ye Kyaw Htut / Y&Rr Myanmar / Art Director
Phyo Wai Htun / Y&R Myanmar / Copywriter
Kelvin Kwan / Red Fuse Communications / Regional Associate Creative Director
Kenward Ng / Red Fuse Communications / Regional Associate Platform Strategy Director
Sly Song / Red Fuse Communications / Regional Creative Director Of Content
Craig Love / Red Fuse Communications / Regional Creative Director
Jason Oke / Red Fuse Communications / Regional Managing Director
Buck Yau / Red Fuse Communications / Video Content Producer
Orlando Tenorio / Colgate Palmolive / Vp Marketing/Asia Division
Rob Carter / Colgate Palmolive / Marketing Director Oral Care/Asia Division
Greg Corra / Colgate Palmolive / Category Manager/Design/Packaging Asia
Y&R Malaysia / Additional Company
The Flexible Learning Strategies for Out of School Children programme is a UNESCO initiative with the aim of supporting inclusive and quality education for every child in the region. Our goal is to reach the remaining and most vulnerable 5% of children with no access to education in the region and support quality improvements in learning for every child.
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