250 million children in low and middle-income countries start school unprepared for learning. While governments have made, and continue to make, strides in opening access to early learning, most vulnerable children in rural or urban resource-constrained environments have limited or no access to early learning opportunities.
“Young children among under-resourced household in Delhi, India”
- They fail to meet their developmental milestones and fall behind by the age of 5.
- For the vulnerable children in the rural or urban resource-constrained area, the home is the child’s first classroom and parents are their first teachers.
- Supporting parents with simple, scalable skills and tools to improve a child’s home learning experience is critical to ensuring these children have a strong start in school.
Read to Kids India seeks to promote the school readiness of young children by empowering caregivers and teachers to read to and with them via their mobile phones. Thus, it aims to promote emergent literacy and school readiness of young children under the age of 8 by encouraging the caregivers to read to their children. The project’s goal is to raise awareness of the value of reading, encourage the reading culture, and increase reading time. Furthermore, it aims to identify the barriers and drivers which should be addressed to foster regular reading to children.
Here, the main solution to tackle the problem is to provide access to a variety of both formal and informal materials for learning. As a tool, the pilot project has used mobile technology. They made the application calling Worldreader Kids which is available in the Googleplay and via a URL. The application was designed to contain an age-appropriate digital collection of 550 children’s storybooks in Hindi and English. These books were sourced from various local and international publishers including Pearson, Katha, Tulika, Pratham Books and Eklavya.
Not only making the application but also many other actions were also combined to promote the application and achieve the goals. Therefore, the training session has also implemented for parents or caregivers. Moreover, a network of implementing partners and a multimedia behavior change campaign to raise awareness of the importance of reading to young children have been promoted.
The pilot reached over 203,000 households through a blended approach of traditional and digital marketing outreach, as well as community-based organizations. In reality, over 57,000 individuals browed the library and read at least one book. In terms of the partnership, Worldreader partnered with organizations with an established presence and positive influence in 177 low-income communities across Delhi. The direct beneficiaries were 15,000 families in those communities. Related to behavior change campaign, nearly 7,000 households changed their reading habits and became frequent readers who read books in the app at least four times a month. Also, the remaining 188,000 users were reached through a primarily digital campaign aimed at raising awareness on the value of reading. In addition, throughout the pilot, 1,700,000,018 people saw or heard behavior change messages around the benefits of shared reading.
- We provide a library of over 35,000 digital books so that anyone can be a reader. We combine digital technology with relevant content, smart programming, and strong partnerships to make a lasting impact.
- Our goal is to cultivate reading around the globe and ultimately contribute to eliminating poverty, reducing inequality and improving prosperity.