Story Source: Vogue Business ~ Go to Original Article
After its “Moncler Genius” experiment paid off, Moncler wanted to emphasise its positioning as a collaborative, innovative company. This summer, the Italian outerwear brand hosted its first company-wide hackathon in the hopes of landing on another innovative idea.
The brand’s 450 employees, broken into 37 teams, were asked to brainstorm and develop new ideas across nine categories including products, information technology, supply chain, sustainability and Moncler’s internal learning academy within 24 hours. The projects were judged on desirability, business impact, feasibility and level of innovation. Some teams were then invited to continue to develop their ideas; the winning team, voted on by the company, is to be announced this week………………..