British Council launches creative innovation initiative in Vietnam

The British Council is launching a contest to draw innovative new concepts that can improve the lives of children.
Applicants for the Elevate Startwell Challenge can present innovations to increase the element of play in early childhood (0-8 years) by re-imagining urban spaces and playgrounds.
“Play is how children navigate experiences, cultivate curiosity and creativity, and most importantly, learn,” said Lee PohWah, CEO of Singapore-based Lien Foundation, which coordinated with the British Council in developing the Elevate StartWell Challenge.
“The Challenge is to identify these playful possibilities and transform them into serious opportunities to positively impact children’s learning and development.”
According to the British Council, the contest is open to people who use creativity in their work and life including artists, designers, performers, digital technologists, and architects.