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Date: 17 Oct AYAH BDEIR | Story Source: Fast Company ~ Go to Original Article

I was recently invited to speak at a conference by the World Bank on “Disrupting the Gender Divide” to answer the following questions: Why are women rarely at the core of a company’s strategy when globally, they control nearly two-thirds of the total overall consumer spending?

My hypothesis was circular. Women are rarely at the core of a company’s strategy because very few women are in leadership positions at these companies. When it comes to STEM (Science, Technology, Engineering and Math) based companies, the numbers are even worse…